Contributing to others

We all have the desire to be liked, respected, and valued. We all care how others evaluate us because we believe that by getting high evaluation from others, we can raise our self-esteem and feel good about ourselves. Yet, research (Crocker & Canevello, 2012) has shown that the goal to construct and maintain desired images of the self undermines happiness whereas the goal to contribute to others' well-being promotes relationships, and ultimately one's own happiness. Our lab conducts experiments and surveys to examine how we can contribute to others' happiness from a social psychological approach.

Finding commonalities amidst cultural differences

People's thinking, feelings, and behaviors differ according to culture. Although we find it important to examine these cultural differences, we are interested in how people share similarities despite large differences in their cultural backgrounds. For example, the Japanese "amae" does not have an equivalent word in other languages but my research suggests that the phenomenon does exist in other cultures as well and that it can equally promote relationships. Our research challenges stereotypical views associated with interdependence and independence and seek to gain a deeper understanding of the goals we pursue for the self in East Asian and North American cultures.



2022/06/02 I can't believe it is already midterm! This year, we welcomed 12 new members to the Self and Culture Lab. We have been discussing whether, when, and how selfish and otherish motivations to help others matter to our well-being. 
2021/12/23 We got a happy Christmas acceptance letter from Frontiers. Congrats Yuki for publishing the Japanese state self-compassion scale (SSCS-J)! 
2021/12/13 Why aren't Japanese helpful to strangers? Our paper is finally published from Frontiers after 5 long years of hard work! Thank you Hazel, Caitie! 
2021/09/01 The conference for the Japanese Association of Psycholgy is starting today. I am grateful for the opportunity to give a talk there! 
2021/08/26 I made an online presentation at the Japanese Association for Social Psychology. Thank you to all of you who gave me thoughtful comments!  
2021/07/29 I presented a poster at the conference for the Asian Association for Social Psychology. My research assistant, Syamil Yakin made his debut at the oral presentation. Congrats! 
2021/06/04 The Twitter project I joined while I was a visiting scholar at Stanford got accepted in JPSP. Congrats to Tiffany!
2021/04/02 I received a new Kakenhi grant as well as an International Prize from the Japanese Psychological Association. I am so honored!  

Past News